Why F&B Master Planning Matters More Than Brand Curation
Across many new hospitality, retail, and mixed-use developments in MENA (the Middle East and North Africa), the food and beverage conversation often begins with a simple question:
Founder’s Insights
In this section, we share strategic insights on hospitality, food and beverage, and asset performance across MENA (the Middle East and North Africa). Our articles explore how investors, developers, and operators can unlock stronger commercial outcomes through thoughtful F&B strategy, market positioning, and long-term growth planning.
Why Hospital F&B Is One of the Most Under-Optimised Hospitality Assets in MENA
Across MENA (the Middle East and North Africa), private hospitals are evolving into complex, high-value destinations serving doctors, medical staff, patients, and visitors every day. Yet food and beverage within most hospital environments remains significantly underdeveloped.